Ad Script Writer (Urdu short-form video)

Elyscents is a fast-growing Pakistani fragrance brand selling directly to customers across Pakistan and the UAE. Our best ads are short, honest videos of our founder talking straight to camera: in the stock room, with a calculator, doing blind sniff tests, reading real customer messages. We're looking for an Ad Script Writer to write those videos. You write the words; our founder records them. What you will do - Write 10–15 short video ad scripts a week (15–30 seconds) for Facebook, Instagram Reels and TikTok, spoken by our founder with 2–3 team members. - For every script, write 5 different openings for the first 2–3 seconds (a sound, an object, a question, an action, on-screen text), plus the on-screen text, end card and a simple shot list. - Write in Roman Urdu the way people in Karachi actually talk, with natural English mixed in. Honest, warm, playful, deadpan comedy. Story first, offer second. - Turn real offers, real stock and real customer messages into ideas. Every number, stock count and end date in a script must be true on the day. - Suggest props and sets. We build physical sets for our shoots. - Go through the results of every ad made from your scripts (hook rate, cost per order) with the performance marketing team, and use them to write the next round. - Study competitors and the Meta Ad Library for patterns, never to copy. What we are looking for - You have written short-form video ads or Reels/TikTok content that actually ran, and you can show the results (views, hook rate, sales). - You write natural spoken Urdu / Roman Urdu dialogue that sounds like real people, not translated English or literary Urdu. - You know the first 2 seconds decide the ad, and you can write them five different ways. - You take feedback from numbers, not opinions, and you rewrite fast. - Nice to have: Meta or TikTok ads knowledge; experience with perfume, beauty or Pakistani D2C / cash-on-delivery brands; comedy or skit writing; basic shot planning. - Not a fit if your work is mainly TV commercials, poetic brand films or long copy, or if you rely on fake urgency, made-up numbers or "smells like [designer brand]" hooks. How you will be judged By the ads that win: how many of your scripts become ads that sell at a good cost per order, month after month. Not by how many scripts you send. The job Full-time, office-based in Karachi, working directly with the founder and the performance marketing team, and on set on shoot days. Why join us - Your scripts go live within days, and you see exactly how each one performs. - You work directly with the founder, who records your scripts himself. - A fast-moving team where a good idea gets shot the same week. To apply: send your CV and 3 samples of short video scripts or ads you wrote that actually ran, with links and whatever results you have (views, hook rate, sales). Shortlisted candidates will get a 48-hour script task on a live Elyscents offer, then a short live writing interview.